鏂囷綔鐤厰瀛?/p>
鐢卞啹缁嶅嘲銆佸江灏忚嫆銆佹湵姝e环棰嗚涓绘紨鐨勫骞诲彜瑁呭墽銆婃槦娌抽暱鏄庛€嬪凡浜庢棩鍓嶆挱鍑猴紝閮ㄥ垎瑙備紬瀵硅鍓х殑鐢婚潰璐ㄦ劅瀛樻湁寮傝銆傝€屽湪鐢婚潰涔嬪锛岃鍓х殑鎯呰妭閫昏緫銆佹紨鍛樿〃婕斻€佹晠浜嬪璺篃鏈変笉灏戝彲璁ㄨ涔嬪銆?/p>
璁烘挱鍑鸿〃鐜帮紝銆婃槦娌抽暱鏄庛€嬪浠婄殑鏁版嵁鎴栬涓嶅棰勬湡锛屼絾鍐嶈仈鎯冲埌涔濆窞绯诲垪浣滃搧浠ュ線鐨勬垚缁╋紝鍙堣寰楀苟涓嶆剰澶栥€?/p>
鏀圭紪鑷€滀節宸炰竷澶╃鈥濅箣涓€鏂╅瀺涓瘒灏忚銆婁節宸灺锋湵棰滆銆嬬殑銆婃槦娌抽暱鏄庛€嬶紝涓庡師钁楃浉鎮栫殑涓€鐐规槸锛屽コ涓昏骞堕潪鍘熻憲濂充富鏈遍鍏富涓冩捣钑婏紝鑰屾槸濂圭殑鏇垮珌濂藉弸鍙跺噷闇滐紝涓€涓師钁椾腑绡囧箙鐭皬鐨勮鑹层€傚ソ鍦ㄣ€婃槦娌抽暱鏄庛€嬪彧鏈?5闆嗭紝鏁呬簨浣撻噺涓庢祿搴﹀€掍篃涓庡師钁椾腑绡囧皬璇寸浉绗︺€?/p>
銆婁節宸灺锋湵棰滆銆嬫槸涔濆窞绯诲垪涓负鏁颁笉澶?strong>浠ュコ鎬ц瑙掑睍寮€鐨勫皬璇?/strong>锛屽湪浠ユ潈璋嬪拰鎴樹簤涓轰富瑙嗚鐨勪節宸炰綔鍝佷腑锛屼篃瀛樺湪鐫€濡傘€婁節宸灺锋湵棰滆銆嬨€婁節宸灺锋枦鐝犲か浜恒€嬬被绐佸嚭鐖辨儏鏁呬簨鍜屽コ涓绘垚闀?/strong>鐨勪綔鍝併€?/p> 鍓嶈€呮瀬鍏峰ぇ鐢蜂富鍓х殑鐗硅壊锛?strong>甯镐互骞胯闀滃ご涓嬬殑灞辨渤鏅薄鍜屽畯澶х殑鎴樹簤鍦洪潰鍑告樉璐ㄦ劅
鑰屼笉璁虹敺棰戝悜杩樻槸濂抽鍚戯紝浣滀负缃戞枃鐣岀殑椤剁骇IP锛屼節宸炵郴鍒椾竴鏂归潰鎷ユ湁宸ㄥぇ鐨勬敼缂栭瓟鍔涳紝鍚稿紩鍒朵綔鍏徃鎺ヨ繛鍏ュ眬锛屽彟涓€鏂归潰鍗?strong>鍙堝缁堢鐖嗘鏈変簺璺濈锛屾棤娉曠湡姝e皢缃戞枃鐣岀殑瓒呯骇IP绛夐噺杞崲鍒板奖瑙嗗墽涓€?/p>
杩欎竴鏀圭紪榄斿拻鏄浣曞舰鎴愮殑鍛紵
涔濆窞绯诲垪闅炬垚涔濆窞瀹囧畽
2001骞达紝浣滃姘存场鍦ㄦ竻闊佃鍧涘彂甯栭個璇蜂綔鑰呭叡鍒涘悕涓衡€滃嚡鎭╁ぇ闄嗏€濈殑瑗挎柟濂囧够鏁呬簨锛屽搷搴旇€呬簯闆嗐€備綔瀹舵綐娴峰ぉ鎻愬嚭涓浗缂轰箯鑷繁鐨勫骞讳笘鐣岋紝缁忚繃涓€鐣璁哄悗锛岃繖涓兢浣撶殑鍒涗綔鏀逛负涓滄柟濂囧够銆傚悗缁忔鍦ㄥ垱浣溿€婁節宸炵讥缂堝綍銆嬬郴鍒楃殑浠婁綍鍦ㄥ缓璁紝杩欎釜涓滄柟濂囧够涓栫晫鍦ㄤ紬浜鸿璁哄悗琚寮忓懡鍚嶄负鈥滀節宸炩€?/strong>銆?/p> 鍦ㄤ節宸炰笘鐣屼腑锛屾湁鍖椼€佷笢銆佽タ涓夐檰锛屾畤銆佺€氥€佸畞銆佷腑銆佹緶銆佸疀銆佽秺銆佷簯銆侀浄涔濆窞銆傚強娑f捣銆佹綅娴枫€佹粊娼︽捣銆佹旦鐎氭捣鍥涙捣锛屼汉銆佺窘銆佹渤缁溿€佸じ鐖躲€侀矝銆侀瓍鍏棌锛屽苟鎸夋椂闂撮『搴忓垝鍒嗕负鐕广€佹檨銆佽床銆佽儰銆佺嚠銆佹櫉銆佺銆佸镜澶氫釜鏈濅唬銆?/p>
鍥炬簮缃戠粶
闅忕潃涔濆窞涓栫晫褰卞搷鍔涗笉鏂墿澶э紝闄や簡鏃╂湡鐨勨€滀節宸炰竷澶╃鈥濓細姘存场銆佹綐娴峰ぉ銆佷粖浣曞湪銆佹柀闉嶃€侀仴鎺с€佸浜嬨€佹睙鍗椾箣澶栵紝2005骞淬€婁節宸炲够鎯炽€嬫潅蹇楀垱鍔烇紝骞跺垱寤轰節宸炲够鎯宠鍧涘悗锛岃繕鍚稿紩浜嗗灏忛潚銆佹鎯滃垁銆佸绗炽€佽惂濡傜憻銆佹煶鏂囨潹銆佸攼缂虹瓑澶氬悕浼樼浣滆€呯殑鍔犲叆锛屼節宸炰笘鐣岀殑鏁呬簨鎰堝姞涓板瘜銆?/p>
浠庝竴浜烘尟鑷傦紝鍒拌嫳闆勪簯闆嗭紝闆勫績鏂楀織缁堟垚杈夌厡銆傞櫎浜嗕綔鍝佸唴鐨勬睙婀栨皵锛屼綔鍝佷箣澶栵紝涔濆窞涓栫晫鐨勫舰鎴愯繃绋嬩篃鍏呮弧浜嗘睙婀栨皵銆?/p>
2007骞达紝姹熷崡鍒涘姙鐨勬潅蹇椼€婁節宸炲織銆嬪洜鏂拌瀹氬拰鏁呬簨涓庛€婁節宸炲够鎯炽€嬪瓨鍦ㄨ緝澶у樊鍒紝鏃╂湡浣滃闂寸殑鐭涚浘鎰堟紨鎰堢儓锛屼節宸炰笘鐣屽紑濮嬪壊瑁傘€傝€屽湪缃戞枃鐣屼竴鍛肩櫨搴旂殑涔濆窞涓栫晫锛屼篃鍦ㄥ奖瑙嗗寲鍚庣己灏戠垎娆惧拰鍙峰彫鍔涳紝瀵艰嚧鍦ㄥ浠娾€滃畤瀹欌€濇蹇垫í琛岀殑褰辫甯傚満涓紝宸擦皯鏈夊埗浣滀汉浼氭兂鍒板紑鍙戜節宸炲畤瀹?/strong>銆?/p>
鍏跺師鍥犻鍏堝湪浜庝節宸炵郴鍒椾綔鍝佷紬澶氾紝浠庝綔瀹跺崟琛屾湰鍒版潅蹇椾腑銆佺煭绡囨晠浜嬶紝闅句互鑰冪┒鍏蜂綋鎬绘暟銆傛煇鍒剁墖浜哄憡璇夐鏈碉紝鈥滀節宸炵郴鍒桰P鏁伴噺涓嶅皯锛屽鏋滄暣浣撳紑鍙戯紝璐圭敤闈炲父楂橈紝浠庢浌鐩惧婕旂殑銆婃捣涓婄墽浜戣銆嬬殑浠锋牸灏辫兘鎰熷彈鍒帮紝褰撴椂涓€瀹跺奖瑙嗗叕鍙歌喘涔板叏閮ㄤ節宸濱P涔熸槸鏈夐毦搴︾殑銆傗€?/p>
鍏舵锛屾晠浜嬪畤瀹欒绌垛€滀簰鏂団€濓紝浣嗕節宸炵郴鍒楀悇瀹舵晠浜嬪嵈闅句互寤虹珛鑱旂郴銆備節宸炰笘鐣岃搴炲ぇ锛屽湴鍩熷箍闃旓紝鐜嬫湞鍘嗗彶鎮犱箙锛屾椂闂磋法搴﹁緝闀匡紝鎵€浠ヤ粎浠ユ椂闂寸嚎鍜屾湞浠e仛绾跨储涓茶仈鏁呬簨鐨勫彲鍙栧害涔熶笉楂樸€?/p>
鍐嶈€咃紝鍚屼竴瀹囧畽鐨勬晠浜嬮鏍煎熀鏈竴鑷达紝鍚稿紩鍒扮殑鍙椾紬缇や綋涔熷ぇ鑷寸浉鍚屻€備絾涔濆窞绯诲垪鐢变笉鍚屼綔鑰呭畬鎴愶紝鏁呬簨鐨勪晶閲嶅悇鏈変笉鍚岋紝鍙椾紬閲嶅悎搴︿篃涓嶉珮銆傗€滄湁浜涜鐢锋€х殑閫嗚銆佹湁浜涜鐖辨儏銆傝€屼笖涔濆窞绯诲垪涓讳汉鍏篃涓嶅悓锛屼笉鍍忔极濞佹晠浜嬪洿缁曞嚑涓富瑕佷汉鐗╁睍寮€锛屾晠浜嬫ā寮忋€佸璺竴鑷淬€傗€?/p>
鍥犳锛岃鍒剁墖浜鸿〃绀猴紝鈥滀節宸炰綔鍝侀毦浠ヤ互涓€鏈甫鍔ㄤ竴涓郴鍒楃殑鐑害锛岀浉姣斾箣涓嬶紝涔濆窞鐨勬瘡涓狪P杩樻槸鍚勫嚟鏈簨鐨勭壒鎬ф洿涓虹獊鍑?/strong>銆傗€?/p> 闅句互褰㈡垚鐖嗘鐨勪節宸炴敼缂栧墽 涔濆窞绯诲垪鏈€鏃╄繄鍏ュ奖瑙嗗寲锛屾槸2015骞寸敱鍞愪竷鍏瓙灏忚鏀圭紪鐨勩€婂崕鑳ュ紩涔嬬粷鐖变箣鍩庛€嬫挱鍑恒€傚郊鏃禝P鏀圭紪椋庤捣锛岃檺鎭嬫晠浜嬪綋绾紝浠ュ崟鍏冭檺鎭嬫晠浜嬬粍鎴愮殑銆婂崕鑳ュ紩銆嬭嚜鐒跺鍙楁湡寰呫€傚紑鎾悗铏界劧鍥犱富婕斿紩璧蜂簤璁紝浣嗛厤瑙掔殑铏愭亱鏁呬簨涔熻禋瓒虫唱鐐癸紝鍓緫鐗堣棰戣嚦浠婁粛鍦˙绔欐祦浼犮€?/p> 鐩告瘮浠嬬粛涔濆窞鑳屾櫙銆佸浼犱節宸炰笘鐣岃锛?strong>銆婂崕鑳ュ紩銆嬫洿鍊惧悜浜庝竴閮ㄥ彜鍋惰檺鎭嬩綔鍝?/strong>锛屾晠浜嬭儗鏅苟涓嶅崄鍒嗛噸瑕侊紝浜虹墿鎯呮劅鍏崇郴鐨勨€滆檺鈥濇渶绐佸嚭銆?/p> 2016骞撮殢鐫€鍘熷垱鍓ф湰銆婁節宸灺峰ぉ绌哄煄銆嬩笂绾匡紝缇芥棌鐨勬蹇佃鏀惧ぇ锛屼節宸炰笘鐣岃涔熸湁鎵€鍛堢幇銆傝櫧鐒?strong>鍋?/strong>鐜涗附鑻忕殑鍓ф儏鏀惰幏浜嗕笉灏戣礋闈㈣璁猴紝浣嗗紶鑻ユ榾鍑€熲€滃鑹斥€濈壒鐐瑰嚭鍦堬紝寰楀埌浜嗛儴鍒嗚偗瀹氥€傚湪鐜涗附鑻忓皻鏈夊競鍦虹殑鏃舵湡锛屻€婁節宸灺峰ぉ绌哄煄銆嬫暟鎹〃鐜板皻浣筹紝骞舵垚鍔熷紑鍙戜簡绗簩閮ㄣ€備絾鐩告瘮鍚屽勾鎾嚭鐨勫彜瑁呭骞诲ぇ鍓э紝銆婁節宸灺峰ぉ绌哄煄銆嬪埗浣滄垚鏈浉瀵硅緝灏忋€佹晠浜嬬暐绮楃硻锛岄毦浠ュ紩璧风幇璞$骇瑙傚墽娼€?/p>
绱ф帴鐫€渚胯繋鏉ヤ簡鍓ч泦杩芥眰鐢靛奖璐ㄦ劅鐨勬椂鏈熴€?017-2019骞达紝銆婃捣涓婄墽浜戣銆嬨€婁節宸炵讥缂堝綍銆嬬浉缁ф挱鍑恒€傚墠鑰呰€楄祫3浜匡紝鐢婚潰璐ㄦ劅澶囧彈濂借瘎锛屽ぇ鍦洪潰鍜屽彶璇楁劅鐨勫憟鐜版瀬鍏烽渿鎾煎姏锛屽墽闆嗗奖鍝嶅姏涔熻寮轰簬鍓嶄袱閮ㄣ€備絾銆婃捣涓婄墽浜戣銆?strong>涓荤嚎涓嶆竻鏅帮紝鑺傚鎷栨矒锛屾暣浣撹鎰熸湁澶存病灏撅紝鑰楀敖瑙備紬鑰愬績銆傝€屼繚鎸佺敾闈㈣川鎰熺殑銆婁節宸炵讥缂堝綍銆嬫儏鎰熶唬鍏ユ槑鏄惧己浜庡墠鑰咃紝寮€鎾竴鍛ㄥ悗璞嗙摚璇勫垎7.1锛屽彛纰戣緝濂斤紝鐩村埌鍚庢湡鏂拌鑹?/strong>灏忚垷鐨勫嚭鐜帮紝鏃护鍘熻憲绮夋棤鎵€閫備粠锛屼篃璁╁閾佷笁瑙掑叧绯绘姳鏈夋湡寰呯殑瑙備紬鎰熷彈鍒板綋澶翠竴妫掞紝涔嬪悗鍓ч泦璇勫垎涓€璺粦鍧★紝鏈€缁堢ǔ瀹氬湪5.9鍒嗐€?/p> 涔嬪悗鐨勪節宸炵郴鍒椾綔鍝佷究鏄袱閮ㄥコ鎬ц瑙掑睍寮€鐨勫彜鍋躲€婃枦鐝犲か浜恒€嬨€婃槦娌抽暱鏄庛€嬨€傚墠鑰?strong>鏁呬簨妯″紡鍜屽叧绯荤粨鏋勬瘮杈冨甯?/strong>锛屽弽鑰屾槸鍓嚎CP鍥犳劅鎯呯嚎鐨勫鐞嗘洿鍔犳瀬鑷达紝寮曡捣涓嶅皬鐨勮璁猴紱鍚庤€呯洰鍓嶈繕鏈紩璧峰ぇ鐨勫0閲忋€?/p>
灏变節宸炵郴鍒楁敼缂栧洶澧冿紝楠ㄦ湹閲囪鐨勫埗鐗囦汉琛ㄧず锛?strong>鈥滄棭鏈熷浜庝節宸炲畤瀹欙紝澶у鏈熷緟鐨勬槸搴炲ぇ鐨勪笘鐣岃鍜屾儕鑹崇殑瑙嗘晥锛屼絾鏍规湰涓婅浼楁洿鍏虫敞鐨勮繕鏄晠浜嬮噷鐨勬儏鎰熴€傗€?/strong>銆婃捣涓婄墽浜戣銆嬪氨鏄緢濂界殑渚嬪瓙锛岃櫧鐒跺仛鍒颁簡绮捐嚧鐨勪笘鐣岃銆佷笂涔樼殑鐢婚潰璐ㄦ劅锛屼絾鏁呬簨鍓茶锛屾儏鑺傚伓灏旇劚鑺傦紝璁╄浼楃湅寰椾竴澶撮浘姘达紝鏈€缁堝彧鑳芥溅鑽夌甯€?/p>
濡傛灉璇寸敺棰戝悜鐨勪節宸炵郴鍒椾綔鍝佹敼缂栨椂鍙椾笘鐣岃鎵€闄愶紝褰卞搷瑙備紬鐨勪唬鍏ユ劅锛岄偅涔堟棭鏈熺殑濂抽鍚戞晠浜嬪浜庡浠婄殑瑙備紬鑰岃█锛屽垯绋嶆樉濂楄矾鍜岄檲鏃с€?/strong>鈥滃綋鏃跺枩娆節宸為偅鎵逛綔鑰呯殑璇昏€呯幇鍦ㄥぇ澶氫篃鎴愰暱浜嗐€佸彉鍖栦簡锛屽啀鐪嬫棭鏈熺殑IP鎴栧鎴栧皯閮戒細鏈変竴浜涜繃鏃剁殑鍦版柟銆傗€?/p> 瑙備紬瀹$編鍑犵粡杩唬锛屽浜庣埍鎯呮晠浜嬬殑鍡ㄧ偣涔熶笉鍚屼互寰€锛孖P鏀圭紪闅惧厤闇€瑕佸ぇ鍒€闃旀枾鐮嶆帀杩囨椂鍐呭锛屼絾澶ф敼鐨勮繃绋嬶紝鏄IP鐨勬姠鏁戣繕鏄簩娆′机瀹筹紝瀵逛簬缂栧墽鑳藉姏鑰岃█锛屼篃鏄竴娆¤€冮獙銆?/p> 灏忕粨锛氫節宸炵郴鍒桰P锛岄瓟鍔涗緷鐒跺湪 浠庛€婂崕鑳ュ紩銆嬪埌銆婁節宸灺锋湵棰滆銆嬶紝涔濆窞绯诲垪铏界劧闅惧嚭鐖嗘锛屼絾鍗翠竴鐩村鍙楀垱浣滆€呴潚鐫?/strong>銆傛嵁鎮夛紝鐩墠杩樻湁銆婁粰鍓戦棶鎯呫€嬬瓑灏忚鐨勪綔鑰呯骞虫疆鎵€浣滅殑銆婁節宸炵墽浜戝綍銆嬫鍦ㄧ鎷嶏紝涓嶅悓浜庝箣鍓嶅嚑閮ㄤ綔鍝佺殑椋庢牸锛?strong>銆婁節宸炵墽浜戝綍銆嬫槸绠″钩娼墍鎿呴暱鐨勪粰渚犱綔鍝侊紝灏戝勾鑻遍泟缇ゅ儚鍜屽簽澶х殑涓栫晫瑙傚彲鑳戒細鏄鍓х殑鏈€澶х湅鐐广€?/strong> 鑰屽墠浣滅粡楠岃瘉鏄庯紝浠ユ儏鎰熷叧绯诲睍寮€涔濆窞鏁呬簨锛屽彲鑳戒細姣斿紑绡囧厛閾洪檲涓栫晫瑙傚瑙備紬鏇村弸濂戒竴浜?/strong>銆傚啀鑰咃紝涔濆窞绯诲垪涓笉鍚屾棌缇ょ殑涓栫晫鍜屽簽澶х殑涓栫晫瑙傚緢鑰冮獙鎯宠薄鍔涳紝瀵逛簬鐢婚潰鍛堢幇鍏锋湁涓€瀹氳姹傦紝閫氳繃銆婃槦娌抽暱鏄庛€嬪彲瑙侊紝濡傛灉娌℃湁杈冨ぇ鐨勮祫閲戞姇鍏ワ紝瑙嗘晥棣栧厛渚夸护瑙備紬闅句互淇℃湇銆?/p> 鍥炬簮缃戠粶 澶氶儴浣滃搧瀵笽P鐨勬秷鑰椾笅锛屼節宸炵郴鍒楀浜庡競鍦虹殑鍚稿紩鍔涗笉鏂笅闄嶃€傚埗鐗囦汉涔熻〃绀猴紝鐩墠瑙備紬瀵逛簬涔濆窞绯诲垪鐨?strong>鍏虫敞搴﹁緝浣?/strong>銆?/p> 涓嶈繃鍙g鏄€愭笎娑堣€楃殑锛屼篃鍙互鎱㈡參鏀掕捣鏉ワ紝甯屾湜鍙互鐪嬪埌鍏朵粬椋庢牸鐨勪節宸炵郴鍒椾綔鍝佸彇寰楀ソ鐨勬垚缁╋紝璁╂垜浠噸鐕冨浜庝節宸濱P鐨勪俊蹇冦€?/p>